Datos Identificativos | 2012/13 | |||||||||||||
Asignatura | Técnicas de Organización e Redacción de Textos Orais e Escritos- Inglés | Código | 613445012 | |||||||||||
Titulación |
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Descriptores | Ciclo | Período | Curso | Tipo | Créditos | |||||||||
Mestrado Oficial | 2º cuadrimestre |
Primeiro | Optativa | 7 | ||||||||||
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Bibliografía básica | |
Blake, G. & Bly, R. The Elements of Business Writing. Longman, 1992. Collins, Beverly & Inger M. Mees. Practical Phonetics and Phonology: A Resource Book for Students. Routledge, 2003. Downes, Colm. Cambridge English for Job-Hunting. Series ed., Jeremy Day. Cambridge UP, 2008. Dyer, Gillian. Advertising as Communication. London: Routledge, 1982. Erice, Juana. Convencer: descubra los secretos de los grandes comunicadores. Madrid: ESIC, 2010. Flesch, R. & Lass, A. H. The Classic Guide to Better Writing. Harper, 1996. Henry, D. J. & A. Dorling Kindersley. Writing for Life: Paragraph to Essay. Harlow: Longman, 2007. The Hodges Harbrace Handbook. 17th Edition. Beverly (MA): Wadsworth, 2010. Kleiser, Grenville. How to Speak in Public. Charleston: BiblioBazaar, 2009. Leggett, Brian. Persuasión: la clave del éxito en la comunicación para los negocios. Madrid: Pearson Educación, 2008. León Sáez de Ybarra, José Luis. Persuasión de masas psicología a efectos de las comunicaciones sociopolíticas y comerciales. Madrid: Deusto, 1992. MacKenzie, Ian. English for Business Studies: A Course for Business Studies and Economics Students. CambridgeUP, 2002. MLA Style Manual and Guide to Scholarly Publishing. 3rd Edition. New York: MLA, 2008. Mortimer, Colin. Elements of Pronunciation Intensive Practice for Intermediate and More Students. Cambridge UP, 1985. Poe, Roy. The McGraw-Hill Handbook of Business Letters. 4th ed. McGraw-Hill, 2005. Pricken, Mario. Creative Advertising Ideas and Techniques from the World's Best Campaigns. London: Thames & Hudson, 2002. Rodgers, Drew. Business communications: international case studies in English. CambridgeUP, 1998. Rossiter, John R. Advertising Communications & Promotion Management. New York : McGraw-Hill, 1997. Schiller, Niels O. & Antje S. Meyer. Phonetics and Phonology in Language Comprehension and Production Differences and Similarities. Mouton de Gruyter, 2003. Shimp, Terence A. Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications. Mason: Thomson, 2003. Thomas, Amanda. Business Goals 2. Cambridge UP, 2005. Zinsser, William. On Writing Well. 6th ed. Collins, 2005. |
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Bibliografía complementaria | |
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