| Grao en Ciencias Empresariais |
 Asignaturas |
| Inglés Empresarial |
| Contidos |
| Datos Identificativos | 2012/13 | |||||||||||||
| Asignatura | Inglés Empresarial | Código | 650G01029 | |||||||||||
| Titulación |
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| Descriptores | Ciclo | Período | Curso | Tipo | Créditos | |||||||||
| Grao | 2º cuadrimestre |
Terceiro | Obrigatoria | 6 | ||||||||||
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| Temas | Subtemas |
| Introduction to Business English | i. Numbers ii. Word stress iii. Word groups iv. Describing trends or movements in graphs v. Glossary |
| Unit 1. The three sectors of the economy | The economic infrastructure Manufacturing and services Graphs, charts |
| Unit 2. Management | Management - an art or a science? Peter Drucker's view of management The retail sector |
| Unit 3. Company structure | How are companies organized? Describing company structure Competition and communication Big and small companies |
| Unit 4. Work and motivation | Work and responsibility Douglas McGregor's theory X and theory Y Frederick Herzberg's theory on 'satisfiers' and 'motivators' Motivating staff |
| Unit 5. Management and cultural diversity | Cultural attitudes Managing multinationals You and your culture |
| Unit 6. Recruitment | Filling a vacancy Job applications Covering letter and curriculum vitae Women in management |
| Unit 7. Production and products | Production decisions Just in time production Quality Product policy Developing a new product |
| Unit 8. Marketing and promotion | Defining marketing The importance of market research Ways of advertising: commercials Promotional strategies |
| Unit 9. The business cycle | What causes the business cycle? Economic theory and the business cycle |
| Unit 10. Economics and ecology | Ecology and the individual consumer Measuring eco-efficiency Pollution and market solutions |
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