Grao en Ciencias Empresariais |
Asignaturas |
Inglés Empresarial |
Contidos |
Datos Identificativos | 2012/13 | |||||||||||||
Asignatura | Inglés Empresarial | Código | 650G01029 | |||||||||||
Titulación |
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Descriptores | Ciclo | Período | Curso | Tipo | Créditos | |||||||||
Grao | 2º cuadrimestre |
Terceiro | Obrigatoria | 6 | ||||||||||
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Temas | Subtemas |
Introduction to Business English | i. Numbers ii. Word stress iii. Word groups iv. Describing trends or movements in graphs v. Glossary |
Unit 1. The three sectors of the economy | The economic infrastructure Manufacturing and services Graphs, charts |
Unit 2. Management | Management - an art or a science? Peter Drucker's view of management The retail sector |
Unit 3. Company structure | How are companies organized? Describing company structure Competition and communication Big and small companies |
Unit 4. Work and motivation | Work and responsibility Douglas McGregor's theory X and theory Y Frederick Herzberg's theory on 'satisfiers' and 'motivators' Motivating staff |
Unit 5. Management and cultural diversity | Cultural attitudes Managing multinationals You and your culture |
Unit 6. Recruitment | Filling a vacancy Job applications Covering letter and curriculum vitae Women in management |
Unit 7. Production and products | Production decisions Just in time production Quality Product policy Developing a new product |
Unit 8. Marketing and promotion | Defining marketing The importance of market research Ways of advertising: commercials Promotional strategies |
Unit 9. The business cycle | What causes the business cycle? Economic theory and the business cycle |
Unit 10. Economics and ecology | Ecology and the individual consumer Measuring eco-efficiency Pollution and market solutions |
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