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Teaching GuideTerm Faculty of Computer Science |
Guía Provisional
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| Máster Universitario en Patrimonio Cultural Dixital |
 Subjects |
| Cultural Communication and Marketing |
| Contents |
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| Identifying Data | 2024/25 | |||||||||||||
| Subject | Cultural Communication and Marketing | Code | 614552006 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
First | Obligatory | 5 | ||||||||||
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| Topic | Sub-topic |
| 1. Introduction to cultural communication and heritage marketing in traditional and digital environments. | The formation and management of a cultural offering. The dissemination of culture and its value as a preventive conservation policy. The promotion of cultural heritage across different platforms. |
| 2. The management of cultural heritage from the perspective of strategic and operational marketing. | |
| 3. Composition and management of the cultural offering. The heritage product. | |
| 4. The importance of communicating cultural heritage: objectives and expected benefits. | |
| 5. Cultural dissemination as a guarantor of universal access to culture. The informative narrative. |
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