Teaching GuideTerm Faculty of Computer Science |
Máster Universitario en Patrimonio Cultural Dixital |
Subjects |
Cultural Communication and Marketing |
Contents |
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Identifying Data | 2024/25 | |||||||||||||
Subject | Cultural Communication and Marketing | Code | 614552006 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 1st four-month period |
First | Obligatory | 5 | ||||||||||
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Topic | Sub-topic |
1. Introduction to cultural communication and heritage marketing in traditional and digital environments. | The formation and management of a cultural offering. The dissemination of culture and its value as a preventive conservation policy. The promotion of cultural heritage across different platforms. |
2. The management of cultural heritage from the perspective of strategic and operational marketing. | |
3. Composition and management of the cultural offering. The heritage product. | |
4. The importance of communicating cultural heritage: objectives and expected benefits. | |
5. Cultural dissemination as a guarantor of universal access to culture. The informative narrative. |
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