Máster Universitario en Patrimonio Cultural Dixital
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Obligatory
5
Language
Spanish
Galician
Teaching method
Face-to-face
Prerequisites
Department
Empresa Socioloxía e Ciencias da Comunicación
Coordinador
Piñeiro Otero, Maria Teresa
E-mail
teresa.pineiro@udc.es
Lecturers
González Neira, Ana María
Piñeiro Otero, Maria Teresa
Rodríguez Fernández, María Magdalena
Rodríguez Vázquez, Clide
E-mail
ana.gneira@udc.es
teresa.pineiro@udc.es
magdalena.rodriguez@udc.es
c.rodriguezv@udc.es
Web
General description
The evolution of the concept of culture and its relationship with the ways of life and interactions within a society necessitate a revision of both the conception of the cultural offering and heritage product, as well as the forms, means, and strategies for their management, experience, and dissemination. In this regard, the subject "Cultural Communication and Marketing" approaches the composition and management of the cultural offering from a marketing perspective, the creation of the cultural product, as well as the communicative means, forms, and strategies that can amplify its experience and reach.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Guía Provisional
Subjects
