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Teaching GuideTerm Faculty of Sociology |
| Mestrado Universitario en Socioloxía Aplicada: Investigación Social e de Mercados |
 Subjects |
| Audience measurement and analysis in the digital environment |
| Learning aims |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Audience measurement and analysis in the digital environment | Code | 615518026 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 2nd four-month period |
First | Optional | 3 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Coñecer e profundizar na conceptualización da audiencia no actual ecosistema mediático dixital | AC1 AC2 AC4 AC5 AC6 AC11 |
BC1 BC2 BC5 BC6 |
CC5 CC6 CC7 CC8 |
| Aplicar as principais técnicas de análise na investigación de audiencias | AC1 AC2 AC3 AC8 AC9 AC10 |
BC3 BC4 BC5 |
CC1 CC3 CC4 CC6 |
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