Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Fashion Marketing and Market Research |
Methodologies |
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Identifying Data | 2019/20 | |||||||||||||
Subject | Fashion Marketing and Market Research | Code | 710G03012 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | Yearly |
Second | Obligatory | 9 | ||||||||||
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Methodologies | Description |
Oral presentation | In the practical class, the group designated by the lecturer must present the set reading and / or the work from complementary activities. Group members must answer the questions that are formulated. |
Events academic / information | So that they can become familiar with the practical cases presented by professionals in the field, students must also attend complementary practical activities (conferences, seminars, workshops and so on). They must reflect on the content and produce an analysis, which will be subject to assessment. |
Workbook | To complement the lectures, texts and readings and/or practical tasks based on a variety of topics will be provided for analysis. Students must work in groups to answer the set questions. |
Multiple-choice questions | Individual multiple choice test. Each wrong answer will lower the test score. |
Guest lecture / keynote speech | The contents of the subject’s theoretical programme will be introduced in a formal lecture, through audiovisual media. The slides will be delivered to the students. The lecturer will monitor lecture attendance; regular attendance is a requirement in assessment procedure. |
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