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Teaching GuideTerm Higher Polytechnic University College |
| Máster Universitario en Deseño, Desenvolvemento e Comercialización de Videoxogos |
 Subjects |
| Strategic Marketing of Video Games |
| Learning aims |
| Identifying Data | 2019/20 | |||||||||||||
| Subject | Strategic Marketing of Video Games | Code | 730529001 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
First | Obligatory | 6 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| The objective of the subject is for the student to master the knowledge of marketing planning applied to the video game market. With this premise we will focus on the analysis of demand, competition and consumer behavior. The student will have to be able to master the techniques to meet the needs of customers, locate new market niches, identify and assess future market segments and design an action plan to achieve the objectives set. | AJ1 AJ2 |
BJ1 BJ2 BJ3 BJ4 BJ5 BJ9 |
CJ1 CJ2 CJ3 CJ4 CJ5 CJ7 CJ8 CJ9 CJ10 |
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