Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Introduction to Marketing |
Sources of information |
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Identifying Data | 2020/21 | |||||||||||||
Subject | Introduction to Marketing | Code | 611G02015 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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Basic |
Santesmases, M. (2012). Marketing. Conceptos y Estrategias. Pirámide, Madrid. 6ª ed. Santesmases, M. (2011). Fundamentals of Marketing. Pirámide, Madrid Kerin, Roger A., Hartley, Steven W. (2016). Marketing. Mc Graw-Hill, 13ª ed. Armstrong, Gary, Kotler, Phillip (2018). Principios de Marketing. Pearson, 17ª ed. Grewal, Dhruv (2018). Marketing. McGraw-Hill Education |
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Complementary | |
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