Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Marketing Management |
Planning |
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Identifying Data | 2020/21 | |||||||||||||
Subject | Marketing Management | Code | 611G02035 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
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Methodologies / tests | Competencies / Results | Teaching hours (in-person & virtual) | Student’s personal work hours | Total hours |
Directed discussion | A6 A8 C4 C5 | 25 | 25 | 50 |
Multiple-choice questions | A1 A2 B6 B7 B8 B9 | 1 | 12 | 13 |
Mixed objective/subjective test | A4 A5 A12 B5 C1 C6 C7 | 4 | 16 | 20 |
Seminar | C8 | 4 | 0 | 4 |
Guest lecture / keynote speech | A3 A9 A11 B1 B2 B3 B4 B10 | 17 | 42.5 | 59.5 |
Personalized attention | 3.5 | 0 | 3.5 | |
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
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