Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Promotional Strategies in Fashion II: Advertising and Public Relations |
Assessment |
Identifying Data | 2020/21 | |||||||||||||
Subject | Promotional Strategies in Fashion II: Advertising and Public Relations | Code | 710G03027 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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Methodologies | Competencies / Results | Description | Qualification |
Oral presentation | A5 B6 C2 C5 C8 | All the members of the group must present the final task orally. In the oral part, students must adequately defend the key points of the task and demonstrate knowledge in the topic, thus properly answer the questions posed by the teacher, if any. The maximum grade will weigh 10% of the final grade. All team members will get the same grade. | 10 |
Multiple-choice questions | A1 A8 B1 | Multiple choice test. Knowledge of the subjetc will be evaluated | 50 |
Workshop | B1 B2 B3 B4 B5 B8 B9 C1 C3 C7 C9 | Students must present a final work that will be made in groups. This work will take place both in interactive sessions and outside of the class (autonomous work). The written work will be presented at the end of the course. It must respect the evaluation criteria socialized in class. The written work represents 40% of the final grade. All group members will get the same marks. In order to pass the practical assignment, students must get at least 2.5 points out of 5 as a result of the sum of the written work (40%) and its oral presentation (10%). |
40 |
Assessment comments | |||
To pass this subject, students must pass either the final exam and the
The introduction of any technological device in the classroom is banned in the exam. |
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