Teaching GuideTerm Faculty of Communication Studies |
Máster Universitario en Produción Xornalística e Audiovisual |
Subjects |
Management Models: Writing Organization, Marketing and Audience Analysis |
Learning aims |
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Identifying Data | 2022/23 | |||||||||||||
Subject | Management Models: Writing Organization, Marketing and Audience Analysis | Code | 616531005 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 1st four-month period |
First | Optional | 3 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
Análise dos distintos modelos de xestión xornalística. | AJ2 AJ6 AJ13 AJ15 |
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Márketing específico para a contorna informativa. | AJ14 AJ16 |
BJ7 |
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Análise de audiencias (Analítica web, big data, SEO, Social Paid Media). | AJ9 |
BJ7 |
CJ2 |
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