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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Introduction to Fashion Business Management |
| Contents |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Introduction to Fashion Business Management | Code | 710G03004 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | Yearly |
First | Obligatory | 9 | ||||||||||
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| Topic | Sub-topic |
| The company | Concept and nature. The company as a system Business functions and objectives The company and the business people Types of companies The business environment Introduction to ethics and Corporate Social Responsibility Organisational culture |
| Management subsystem | Introduction to management functions Strategic management The planning function The organisational function The leading function The control function |
| Human resource management | Introduction to HRM HR planning Recruitment and selection Training and development Performance appraisal Compensation |
| Operations subsystem | Definition and main concepts Objectives and types of decisions Types of productive processes The costs and the calculation of the break-even point |
| Marketing subsystem | Definition and main concepts Marketing-mix: product, price, place, and promotion Segmentation, target markets and positioning Consumer behaviour |
| Financial subsystem | Definition and main concepts The financial function The economic-financial structure Introduction to the result Ratios Funding sources |
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