Grao en Xestión Dixital de Información e Documentación
Descriptors
Cycle
Period
Year
Type
Credits
Graduate
1st four-month period
Fourth
Optional
6
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Humanidades
Coordinador
Fernandez Travieso, Carlota
E-mail
carlota.ftravieso@udc.es
Lecturers
Fernandez Travieso, Carlota
E-mail
carlota.ftravieso@udc.es
Web
General description
Abórdanse conceptos básicos de márketing e estratexias de promoción de utilidade no ámbito dos servizos de información, así como a metodoloxía para establecer un plan de márketing neste contexto.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
