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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Economía |
 Subjects |
| Market Research |
| Planning |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Market Research | Code | 611G01040 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Fourth | Optional | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Guest lecture / keynote speech | A2 A3 A8 A9 A10 A12 B6 B7 B8 B9 C4 C7 C8 | 12 | 24 | 36 |
| Case study | A1 A4 A5 A6 A7 A13 B2 B1 B3 B4 B5 C1 C2 C3 C5 C6 | 42 | 66 | 108 |
| Multiple-choice questions | A8 A9 B1 B3 B6 B7 B8 B9 C1 C4 | 2 | 0 | 2 |
| Personalized attention | 4 | 0 | 4 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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