Teaching GuideTerm Faculty of Economics and Business |
Grao en Administración e Dirección de Empresas |
Subjects |
Introduction to Marketing |
Sources of information |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Introduction to Marketing | Code | 611G02015 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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Basic |
Kotler, Phillip, & Armstrong, G. (2021). Principles of Marketing. Pearson Santesmases, M. (2012). Marketing. Conceptos y Estrategias. Pirámide Kerin, Roger A., & Hartley, Steven W. (2016). Marketing. Mc Graw-Hill Kotler, Phillip & Armstrong, Gary, (2018). Principios de Marketing. Pearson Grewal, Dhruv (2018). Marketing. McGraw-Hill Education Santesmases, M. (2011). Fundamentals of Marketing. Pirámide Calvo Porral, Cristina, & Satanton, J. L. (2017). Principles of Marketing. Esic |
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Complementary | |
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