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Teaching GuideTerm Faculty of Communication Studies |
| Grao en Creación Dixital, Animación e Videoxogos |
 Subjects |
| Advertisement for Animation and Video Games |
| Sources of information |
| Identifying Data | 2023/24 | |||||||||||||
| Subject | Advertisement for Animation and Video Games | Code | 616G02011 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Fourth | Optional | 4.5 | ||||||||||
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| Basic |
Costa Sánchez, Carmen (2019). Corporate Communication, Marketing and Videogames. Springer
Costa Sánchez, Carmen (2017). Anticipando sueños. Comunicación Corporativa y Marketing en Videojuegos. CAL
Carrillo, J. Y Sebastián, A. (2010). Marketing Hero : herramientas comerciales de los videojuegos. ESIC
Huguet Rodríguez, J. (2012). Todo lo que hay que saber sobre videojuegos y marketing. Wolters Kluwer España |
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