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Teaching GuideTerm 2023/24 Faculty of Tourism |
| Grao en Turismo |
 Subjects |
| Tourism Promotion and Communication Skills |
| Methodologies |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Tourism Promotion and Communication Skills | Code | 662G01005 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
First | Basic training | 6 | ||||||||||
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| Methodologies | Description |
| Supervised projects | Face-to-face teaching. Full explanation at Campus Virtual (Moodle). - Long project: Presentation of a new concept of a tourism product for defined target. It will be also designed a flyer and a promotional spot. Spoken presentation in working groups (15 minutes). |
| Workshop | Face-to-face teaching. There will be required a variety of tasks explained at the beginning of the course. Full explanation at Campus Virtual (Moodle). - Short projects, hands-on learning. Theory lessons implementation. All tasks are demanded and developed in groups. |
| Guest lecture / keynote speech | Theory explanations with Power Point and audiovisual examples. |
| Objective test | Final exam on site of theoretical part. |
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