Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Promotional Strategies in Fashion I: Communication |
Learning aims |
Identifying Data | 2023/24 | |||||||||||||
Subject | Promotional Strategies in Fashion I: Communication | Code | 710G03021 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
Identifying the communicational problem that a fashion brand presents at a specific moment that will raise the need for a communication campaign | A8 A19 |
B2 B4 B5 B9 |
C1 C9 |
Identifying communication campaigns from a strategic point of view | A1 A7 A8 A11 A13 A19 |
B2 B3 B6 B7 B8 B9 |
C1 C3 C4 C5 C7 C8 C9 |
Proposing the communication objectives on the communication plan that must be related to the marketing objectives | A19 |
B2 B4 B5 B7 B9 |
C8 C9 |
Identifying the target audience of the fashion campaign and understanding it appropriately from a holistic point of view to offer them or content they demand | A5 A6 A7 A8 |
B7 B9 |
C3 C7 C9 |
Understanding how the effectiveness of the campaign depends on a properly planned communication strategy | A1 |
B7 B9 |
C8 C9 |
Evaluating how you can undertake a promotional mix in a communication campaign to positively influence the target | A8 |
B7 B8 |
C1 C3 |
Knowing how to assess the results of a communication campaign. | A1 A8 |
B7 B9 |
C3 |
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