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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| International Fashion Business |
| Contents |
| Identifying Data | 2023/24 | |||||||||||||
| Subject | International Fashion Business | Code | 710G03025 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Part I. Introduction to the internationalization of the fashion firm | 1.1. International business concepts 1.2. Theories of international business 1.3. Supportive institutions in the internationalization process |
| Part II. The strategies in the internationalization process in the fashion industry | 2.1. Internationalization plan in fashion industry 2.2. The fashion company in its way to become international 2.3. The internationalization plan 2.4. Internationalization strategies |
| Part III. International marketing in the fashion industry | 3.1. The international marketing plan 3.2. Product strategies in the foreign market 3.3. Brand positioning in the foreign market in fashion industry 3.4. The place in the foreign market in fashion industry 3.5. The price in the international market in fashion industry 3.6. The communication in the international market in fashion industry 3.7. The internacionalization through e-commerce in fashion industry 3.8. Negotiation in foreign markets |
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