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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion II: Advertising and Public Relations |
| Learning aims |
| Identifying Data | 2023/24 | |||||||||||||
| Subject | Promotional Strategies in Fashion II: Advertising and Public Relations | Code | 710G03027 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Identify the differences between public relations and advertising and their characteristics and implications in the development of communication for a fashion company | A3 A8 |
B1 B2 B4 |
C1 C3 |
| Identiying and analyzing the subjects that intervene in the activity of PR and advertising, recognizing the professional roles of the discipline and its particularities. | A3 |
B6 |
C4 C5 C7 |
| Create press releases and organize press conferences | A3 |
B3 B7 B9 |
C7 C8 |
| Design and implement a digital project (social media and website) | A8 |
B2 B3 B4 B5 B6 B7 B8 B9 |
C3 C9 |
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