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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion II: Advertising and Public Relations |
| Contents |
| Identifying Data | 2023/24 | |||||||||||||
| Subject | Promotional Strategies in Fashion II: Advertising and Public Relations | Code | 710G03027 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Part I. Public relations in fashion industry | 1.1. Concept of public relations 1.2. Functions and practices of PR in fashion industry 1.3. Short history of PR 1.4. Strategic and operational plannification in fashion industry 1.5. The research in PR 1.6. Stakeholders 1.7. The management of publics 1.8. Crisis communication 1.9. Crisis communication plan 1.10. Media relations 1.11. Management, organization and logistics of events 1.12. Business etiquette in fashion industry |
| Part II. The advertising in the fashion industry |
2.1. Definition of advertising 2.2. Advertising characteristics in fashion industry 2.3. Short history of advertising 2.4. Advertising agency: services and workflow 2.5. Advertising digital campaigns in fashion industry |
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