Teaching GuideTerm
Faculty of Humanities
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Grao en Xestión Industrial da Moda
 Subjects
  Promotional Strategies in Fashion II: Advertising and Public Relations
   Assessment
Methodologies Competencies Description Qualification
Oral presentation B6 C8 C5 The students will orally present the digital project at the end of the course. It will be evaluated up to 0.5 points. Another 0.5 points will come from the participation in monthly presentations and other activities carried out in class (press releases, etc.). 10
Multiple-choice questions A8 B1 Individual multiple-choice test with a single correct answer. Incorrect answers will be penalized. The exam, being an individual assessment, should be prepared using all the available materials on the virtual platform, which means not only relying on the slides but also utilizing the readings, audiovisual materials, and notes taken in class. It is necessary for the students to pass the exam, meaning they need to obtain a grade equal to or higher than 2.5 out of a maximum of 5 points. 50
Supervised projects B2 B3 B4 B5 B8 B9 C1 C3 C9 In groups, students must design and execute a social media and website project. Students must work on it throughout the course. During this period, students will present a monthly report of results. The students' ability to monitor the obtained results and to identify and implement strategies to improve their outcomes will be evaluated. The total points for this project are 3. The students will also organize a press conference, which will be evaluated for a total of 1 point. 40
Aprendizaxe servizo A3 B3 C7 C3 Students who voluntarily decide to do APS will work on a social media and website project. Through APS, students will carry out a social content project that addresses the 2030 Agenda for Sustainable Development.
The students will be required to work on the project throughout the course. During this time, students will submit a monthly report on the results. The students' ability to monitor the obtained results, as well as identify and implement strategies to improve their outcomes, will be evaluated.
As mentioned in the methodology section, the "APS" activity and the "supervised project" are mutually exclusive, so students will choose between one or the other activity. Thus, the total points earned for this APS project are 3. The students will also organize a press conference, which will be assessed with a total of 1 point.



0
 
Assessment comments

First opportunity

To pass this subject,
students must pass either the final exam and the final assignment with a minimum
of 2,5 out of 5 for each of the part mentioned. A minimum of 5 point will be
required for the students to pass the subject. In case of failing one of the
two parts, the failed grade (scored by using a scale of 0-10 points) will be
set in the "actas".

Second opportunity

The first opportunity evaluation
criteria will apply to both the first and the second opportunity. It also
includes Erasmus and other exchange students.

Anticipated call

Assessment conditions for the anticipated opportunity (Art. 19 of the
"Normas de Avaliación, Revisión e Reclamacións das Cualificacións dos
Estudos de Grao e Mestrado Universitario") will be specific for that
opportunity. It will be assessed through a multiple-choice questions type of
exam that will be worth 100% of the final grade.

Grade of “no presentado”

It corresponds to students who only participate in assessment activities
that are worth under 20% of the final grade, regardless of their grade.

Students who
are acknowledged with part time registration "dispensa académica de
exención de asistencia”

Students with
"dispensa académica de exención de asistencia" must do the oral
presentation (10%), the written work (40%) and the exam (50%). To pass the
subject, a minimum of 2,5 points out of 5 must be achieved in the final exam,
as well as in the practical part (oral presentation and written work) a minimum
of 2,5 points out of 5. The minimum to pass the subject is 5 points.

Other comments

The
introduction of any technological device in the classroom is forbidden when
evaluations take place. Fraud or cheating in any of the exams or assignments
will get a grade of 0.

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