Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Promotional Strategies in Fashion II: Advertising and Public Relations |
Assessment |
Identifying Data | 2023/24 | |||||||||||||
Subject | Promotional Strategies in Fashion II: Advertising and Public Relations | Code | 710G03027 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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Methodologies | Competencies | Description | Qualification |
Oral presentation | B6 C8 C5 | The students will orally present the digital project at the end of the course. It will be evaluated up to 0.5 points. Another 0.5 points will come from the participation in monthly presentations and other activities carried out in class (press releases, etc.). | 10 |
Multiple-choice questions | A8 B1 | Individual multiple-choice test with a single correct answer. Incorrect answers will be penalized. The exam, being an individual assessment, should be prepared using all the available materials on the virtual platform, which means not only relying on the slides but also utilizing the readings, audiovisual materials, and notes taken in class. It is necessary for the students to pass the exam, meaning they need to obtain a grade equal to or higher than 2.5 out of a maximum of 5 points. | 50 |
Supervised projects | B2 B3 B4 B5 B8 B9 C1 C3 C9 | In groups, students must design and execute a social media and website project. Students must work on it throughout the course. During this period, students will present a monthly report of results. The students' ability to monitor the obtained results and to identify and implement strategies to improve their outcomes will be evaluated. The total points for this project are 3. The students will also organize a press conference, which will be evaluated for a total of 1 point. | 40 |
Aprendizaxe servizo | A3 B3 C7 C3 | Students who voluntarily decide to do APS will work on a social media and website project. Through APS, students will carry out a social content project that addresses the 2030 Agenda for Sustainable Development. The students will be required to work on the project throughout the course. During this time, students will submit a monthly report on the results. The students' ability to monitor the obtained results, as well as identify and implement strategies to improve their outcomes, will be evaluated. As mentioned in the methodology section, the "APS" activity and the "supervised project" are mutually exclusive, so students will choose between one or the other activity. Thus, the total points earned for this APS project are 3. The students will also organize a press conference, which will be assessed with a total of 1 point. |
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Assessment comments | |||
First opportunity To pass this subject, Second opportunity The first opportunity evaluation Anticipated call Assessment conditions for the anticipated opportunity (Art. 19 of the Grade of “no presentado” It corresponds to students who only participate in assessment activities Students who Students with Other comments The |
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