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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Digital Fashion Business |
| Contents |
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| Identifying Data | 2023/24 | |||||||||||||
| Subject | Digital Fashion Business | Code | 710G03031 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| I: Introduction to the digital business of fashion industry. | Introduction to digital business. Opportunity analysis for digital business and e-commerce in the fashion industry. |
| II: Implementation and management of digital business in the fashion industry. | Management of the digital business infrastructure. Key factors in the digital environment. Digital business strategy. Effects of digitization and new technologies on supply chain management. |
| III: Fashion digital market and digital transformation management. | Fashion digital market. Fashion digital product management. Relationship management with digital consumers. Design of digital services and customer experience. Digital transformation: towards further digitization of the business. |
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