Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Digital Fashion Business |
Sources of information |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Digital Fashion Business | Code | 710G03031 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
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Basic | |
BASIC BIBLIOGRAPHY: Dave Chaffey, Tanya Hemphill and David Edmundson-Bird (2019). Digital Business and E-Commerce Management. Editorial Pearson, 7th edition. Bernd W. Wirtz (2019). Digital business models: Concepts, Models, and the Alphabet Case Study. Springer International Publishing, 1st edition. Peter D. Weill and Stephanie L. Woerner. (2018). What's your digital business model?: six questions to help you build the next-generation enterprise. Boston: Harvard Business Review Press. Ricardo Tayar (2017). CRO: diseño y desarrollo de negocios digitales. Madrid: Anaya. Dave Chaffey (2011). E-Business & E-Commerce Management: Strategy, Implementation and Practice. Editorial Pearson, 5th edition. Teresa Sádaba (2015). Moda en el entorno digital: ISEM Fashion Business School. Madrid: EUNSA. |
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Complementary | |
COMPLEMENTARY BIBLIOGRAPHY: Ricardo Tayar (2020). CRO Profesional: estrategia y práctica: cómo mejorar la conversión de productos digitales. Madrid : Anaya Multimedia. Mª Angeles Hernández Dauder, José María Estrade Nieto, and David Jordán Soro (2020). Marketing digital: mobile marketing, SEO y analítica web. Madrid: Anaya Multimedia. Rudy Hirschheim, Armin Heinzl, Jens Dibbern (Eds.) (2020). Information Systems Outsourcing: The Era of Digital Transformation. Cham: Springer International Publishing: Imprint: Springer. 5th edition. Luis Alberto Ruano y Rogelio Velasco (2018). Emprendimiento en el entorno digital: el lanzamiento de una startup. Barcelona: Alfaomega: Marcombo. George Westerman, Didier Bonnet, Andrew McAfee (2014). Leading digital: turning technology into business transformation. Boston: Harvard Business Review Press. |
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