Teaching GuideTerm Escola Politécnica de Enxeñaría de Ferrol |
Máster Universitario en Deseño, Desenvolvemento e Comercialización de Videoxogos |
Subjects |
Video Game Operative Marketing |
Contents |
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Identifying Data | 2023/24 | |||||||||||||
Subject | Video Game Operative Marketing | Code | 730529022 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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Topic | Sub-topic |
PART 1. INTRODUCTION. | 1. OPERATIVE MARKETING AT VIDEOGAMES INDUSTRY |
PART 2. STRATEGIES OF MARKETING MIX | 2. PRODUCT 3. PRICE 4. PLACE 5. PROMOTION 6. MARKETING BUDGET |
PART 3. NEW TRENDS | 7. EVOLUTION OF MARKETING MIX 8. PERSONAL BRAND |
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