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Teaching GuideTerm Faculty of Humanities |
Guía Provisional
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| Grao en Xestión Industrial da Moda |
 Subjects |
| Omni-Channel Fashion Retailing |
| Contents |
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| Identifying Data | 2024/25 | |||||||||||||
| Subject | Omni-Channel Fashion Retailing | Code | 710G03024 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Part I. Distribution channels in the fashion industry | 1.1. Introduction to the distribution in fashion industry 1.2. Singlechannel marketing in fashion 1.3. From the singlechannel to multichannel in fashion industry 1.4. From the multichannel strategy to omnichannel strategy 1.5. Online and offline distribution channels in fashion: format retailers |
| Part II. The onmichannel distribution strategy | 2.1. Consumer behavior in fashion industry and buyer persona profile 2.2. Exploring omnichannel retailing in fashion strategies 2.3. Integrating traditional and digital channels: Roadmap to create and implement omnichanel retailing strategy in fashion industry (Customer journey map) 2.4. The new role of the physical shop in a offline context. |
| Part III. Tactical onmichannel applications in the fashion industry |
3.1. Platforms and marketplace in fashion 3.2. Shopping experience digitalization in fashion industry 3.3. Technology for the intelligent store in fashion industry |
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