Teaching GuideTerm Faculty of Humanities |
Grao en Xestión Industrial da Moda |
Subjects |
Digital Fashion Business |
Contents |
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Identifying Data | 2024/25 | |||||||||||||
Subject | Digital Fashion Business | Code | 710G03031 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Graduate | 1st four-month period |
Fourth | Obligatory | 6 | ||||||||||
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Topic | Sub-topic |
I: Introduction to the digital business of fashion industry. | Introduction to digital business. Opportunity analysis for digital business and e-commerce in the fashion industry. |
II: Implementation and management of digital business in the fashion industry. | Management of the digital business infrastructure. Key factors in the digital environment. Digital business strategy. Effects of digitization and new technologies on supply chain management. Impact of Artificial Intelligence (AI) in the digital fashion business. |
III: Fashion digital market and digital transformation management. | Fashion digital market. Fashion digital product management. Relationship management with digital consumers. Design of digital services and customer experience. Digital transformation: towards further digitization of the business. |
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