Mestrado Universitario en Socioloxía Aplicada: Investigación Social e de Mercados
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Optional
3
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Economía Empresa
Coordinador
Juanatey Boga, Oscar
E-mail
oscar.juanatey.boga@udc.es
Lecturers
Juanatey Boga, Oscar
E-mail
oscar.juanatey.boga@udc.es
Web
General description
O obxetivo da materia básase en determinar a relevancia que ten a segmentación do mercado e o posicionamento na estratexia empresarial, coa finalidade de que a empresa logre acadar unha posición competitiva no mercado.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
