Audience measurement and analysis in the digital environment
Code
615518026
Study programme
Mestrado Universitario en Socioloxía Aplicada: Investigación Social e de Mercados
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
2nd four-month period
First
Optional
3
Language
Spanish
Galician
Teaching method
Face-to-face
Prerequisites
Department
Socioloxía e Ciencias da Comunicación
Coordinador
Quintas Froufe, Natalia
E-mail
n.quintas.froufe@udc.es
Lecturers
Quintas Froufe, Natalia
E-mail
n.quintas.froufe@udc.es
Web
General description
Nun mundo globalizado e interconectado polas tecnoloxías da información e da comunicación, faise imprescindible para o analista e investigador social e de mercados unha formación que comprenda as metodoloxías de análise e medición das audiencias no contorno dixital.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
