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Teaching GuideTerm Faculty of Sociology |
| Mestrado Universitario en Planificación e Xestión de Destinos e Produtos Turísticos(plan 2016) |
 Subjects |
| Developing strategic plans for tourism development: structure, content and methodology |
| Contents |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Developing strategic plans for tourism development: structure, content and methodology | Code | 615524012 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 2nd four-month period |
First | Optional | 6 | ||||||||||
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| Topic | Sub-topic |
| Theoretical basis on planning | The concept of strategic planning: objectives and phases. Historical evolution, typology, criticism and the situation of planning in Spain and Galicia. The geographical problem: the delimitation of the tourist region |
| The diagnosis in the tourist planning process: destiny and product | Information gathering and diagnosis Coordination of actors and consensus building Technical assessment of priority objectives Image-Mission-Vision The consensus report |
| Strategic Planning | Identifying Tourism Development Goals Formulation of a Development Strategy Program and Project Preparation Sources and Financing Commitments Cluster-Focused Strategies |
| Implementation, monitoring and evaluation-feedback of the plan | The implementation of a plan Designing a follow-up structure of the Plan Development of Effective Information Systems Review and Feedback of the Plan |
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