Management Models: Writing Organization, Marketing and Audience Analysis
Identifying Data
2020/21
Subject (*)
Management Models: Writing Organization, Marketing and Audience Analysis
Code
616531005
Study programme
Máster Universitario en Produción Xornalística e Audiovisual
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Optional
3
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Departamento profesorado máster Humanidades Socioloxía e Ciencias da Comunicación
Coordinador
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Lecturers
Arrojo Baliña, María José
Calzada Martínez, Beatriz
Prego García, Iván
Ramírez García, Noemí
Salaverría Aliaga, Ramón
E-mail
maria.jose.arrojo@udc.es
Web
General description
Análise dos distintos modelos de xestión xornalística; márketing específico para a contorna informativa; análise de audiencias (Analítica web, big data, SEO, Social Paid Media).
Contingency plan
1. Modifications to the contents
2. Methodologies
*Teaching methodologies that are maintained
*Teaching methodologies that are modified
3. Mechanisms for personalized attention to students
4. Modifications in the evaluation
*Evaluation observations:
5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
