Teaching GuideTerm Faculty of Communication Studies |
Máster Universitario en Produción Xornalística e Audiovisual |
Subjects |
Management Models: Writing Organization, Marketing and Audience Analysis |
Learning aims |
Identifying Data | 2018/19 | |||||||||||||
Subject | Management Models: Writing Organization, Marketing and Audience Analysis | Code | 616531005 | |||||||||||
Study programme |
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Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
Official Master's Degree | 1st four-month period |
First | Optional | 3 | ||||||||||
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Learning outcomes | Study programme competences / results | ||
Análisis de los distintos modelos de gestión periodística. | AJ2 AJ3 AJ6 AJ13 AJ15 |
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Márketing específico para el entorno informativo. | AJ14 AJ16 |
BJ7 |
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Análisis de audiencias (Analítica web, big data, SEO, Social Paid Media). | AJ9 |
BJ7 |
CJ2 |
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