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Teaching GuideTerm Faculty of Communication Studies |
| Máster Universitario en Produción Xornalística e Audiovisual |
 Subjects |
| Management Models: Writing Organization, Marketing and Audience Analysis |
| Learning aims |
| Identifying Data | 2019/20 | |||||||||||||
| Subject | Management Models: Writing Organization, Marketing and Audience Analysis | Code | 616531005 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
First | Optional | 3 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Análise dos distintos modelos de xestión xornalística. | AJ2 AJ3 AJ6 AJ13 AJ15 |
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| Márketing específico para a contorna informativa. | AJ14 AJ16 |
BJ7 |
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| Análise de audiencias (Analítica web, big data, SEO, Social Paid Media). | AJ9 |
BJ7 |
CJ2 |
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