Teaching GuideTerm
Faculty of Communication Studies
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Máster Universitario en Produción Xornalística e Audiovisual
 Subjects
  Audiovisual Marketing: Markets and Presales
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Identifying Data 2019/20
Subject (*) Audiovisual Marketing: Markets and Presales Code 616531022
Study programme
Máster Universitario en Produción Xornalística e Audiovisual
Descriptors Cycle Period Year Type Credits
Official Master's Degree 2nd four-month period
First Optional 3
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Humanidades
Socioloxía e Ciencias da Comunicación
Coordinador
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Lecturers
Arrojo Baliña, María José
E-mail
maria.jose.arrojo@udc.es
Web
General description A materia ten como obxectivo que o alumno aprenda a elaborar un plan de márketing audiovisual nunha contorna de cambio continuo e de adopción de novas tecnoloxías, e que aprenda a deseñar estratexias de márketing dixital para favorecer a venda, circulación e consumo de contidos audiovisuais.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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