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Teaching GuideTerm Faculty of Communication Studies |
| Grao en Comunicación Audiovisual |
 Subjects |
| Audiovisual Analysis |
| Contents |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Audiovisual Analysis | Code | 616G01021 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| 1. Methodologies of analysis of audiovisual messages | Main theories of communication and information. Perspectives from which the audiovisual analysis is carried out. |
| 2. Analysis of audiovisual information. | Rhetorical, discursive, narrative and semiotic analysis of informative audiovisual products. |
| 3. Persuasive audiovisual product analysis | Rhetorical, discursive, narrative and semiotic analysis of persuasive audiovisual products. |
| 4. Analysis of the audiovisual entertainment product. | Rhetorical, discursive, narrative and semiotic analysis of audiovisual entertainment and fiction products. |
| 5. Critical analysis of manipulation and disinformation strategies | The audiovisual message as a tool of power |
| 6. Ethical analysis of the audiovisual product | Ethical responsibility of the creator of informative, persuasive and entertainment audiovisual products. |
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