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Teaching GuideTerm Faculty of Communication Studies |
| Grao en Creación Dixital, Animación e Videoxogos |
 Subjects |
| Pricing and Distribution of Animation and Video Games |
| Learning aims |
| Identifying Data | 2022/23 | |||||||||||||
| Subject | Pricing and Distribution of Animation and Video Games | Code | 616G02045 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Optional | 4.5 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| The objective of the subject is for the student to master the knowledge of marketing planning applied to the video game market. With this premise we will focus on the analysis of demand, competition and consumer behavior. The student will have to be able to master the techniques to meet the needs of customers, locate new market niches, identify and assess future market segments and design an action plan to achieve the objectives set. | A18 A32 A33 |
B2 B3 B4 B5 B6 B9 B11 B12 B13 |
C1 C3 C4 C5 C6 C7 C8 C9 |
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