Teaching GuideTerm
Faculty of Economics and Business
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Mestrado Universitario en Dirección e Administración de Empresas (2013)
 Subjects
  Marketing Management
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Identifying Data 2020/21
Subject (*) Marketing Management Code 611507006
Study programme
Mestrado Universitario en Dirección e Administración de Empresas (2013)
Descriptors Cycle Period Year Type Credits
Official Master's Degree 1st four-month period
First Obligatory 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Economía
Empresa
Coordinador
Juanatey Boga, Oscar
E-mail
oscar.juanatey.boga@udc.es
Lecturers
Juanatey Boga, Oscar
Rodríguez Fernández, María Magdalena
E-mail
oscar.juanatey.boga@udc.es
magdalena.rodriguez@udc.es
Web
General description Os obxectivos desta materia son saber aplicar os fundamentos e extratexias da direción comercial a casos reais e tomar decisións para cumplir os obxectivos da dirección de marketing
Contingency plan 1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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