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Teaching GuideTerm Faculty of Economics and Business |
| Mestrado Universitario en Dirección e Administración de Empresas (2013) |
 Subjects |
| Marketing Management |
| Planning |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Marketing Management | Code | 611507006 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Official Master's Degree | 1st four-month period |
First | Obligatory | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Case study | A5 A6 A7 A8 A9 A11 B3 B6 B7 B11 B13 B14 C1 C2 C3 C5 C6 C9 C11 | 20 | 40 | 60 |
| Problem solving | A5 A6 A11 B2 B7 B8 B9 B10 B12 C1 C3 C4 C5 C6 C7 C8 C10 | 8 | 24 | 32 |
| Oral presentation | B3 B4 B10 C5 C6 C8 C9 C10 C11 | 4 | 8 | 12 |
| Directed discussion | B2 B3 B4 B8 C5 C6 C8 | 8 | 24 | 32 |
| Document analysis | A9 B1 B3 C1 C3 C7 | 1 | 3 | 4 |
| Personalized attention | 10 | 0 | 10 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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