Teaching GuideTerm
Faculty of Economics and Business
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Grao en Economía
 Subjects
  Market Research
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Identifying Data 2020/21
Subject (*) Market Research Code 611G01040
Study programme
Grao en Economía
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
Fourth Optional 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Calvo Porral, Cristina
E-mail
cristina.calvo@udc.es
Lecturers
Calvo Porral, Cristina
E-mail
cristina.calvo@udc.es
Web http://http://www.gcd.udc.es/index.php?sec=ficha-personal&id=2
General description Os continuos cambios no comportamiento dos mercados e dos consumidores así como las transformaciones experimentadas na contorna obrigan ás empresas a obter información actualizada sobre as necesidades e preferencias dos consumidores. Ante este novo panorama, a investigación de mercados tense convertido nunha das áreas máis importantes dentro da función de marketing da empresa . As empresas necesitan coñecer métodos de obtención de información e técnicas para analizar esta información, para mellorar os seus procesos de toma de decisions. O proceso de investigación de mercados e útil para apoiar a toma de decisions comerciais e, en xeral, diminuir o risco de cualquiera decisión empresarial.
Contingency plan 1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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