Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Introduction to Marketing
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Identifying Data 2020/21
Subject (*) Introduction to Marketing Code 611G02015
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
Second Obligatory 6
Language
Spanish
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Martinez Fernandez, Valentin
E-mail
valentin.martinez@udc.es
Lecturers
Martinez Fernandez, Valentin
Membiela Pollán, Matías Enrique
Rodríguez Fernández, María Magdalena
Rodríguez Vázquez, Clide
Sánchez Amboage, Eva
E-mail
valentin.martinez@udc.es
matias.membiela@udc.es
magdalena.rodriguez@udc.es
c.rodriguezv@udc.es
eva.sanchez.amboage@udc.es
Web
General description The aim of this course is to apply the fundamentals of marketing to real cases and learn to take decisions that will achieve the objectives of companie
Contingency plan 1. Changes in content Not. 2. Methodologies * Teaching methodologies that are maintained: Expository and interactive teaching is maintained. * Teaching methodologies that are modified: In case of semi-attendance scenario; Expository teaching will become telematic. The interactive is held in person. In the case of virtuality (no face-to-face due to the situation): transition to expository and interactive telematic teaching. Classes will be taught through the Teams platform. 3. Mechanisms for personalized attention to students Personalized attention through the Teams platform and email. 4. Modifications in the evaluation The percentage criteria are maintained. * Assessment observations: The individual multiple-choice test exam will be carried out electronically through the Moodle platform. The exhibition and everything related to group work will also take place telematically. 5. Modifications of the bibliography or webgraphy Not
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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