Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Introduction to Marketing
   Learning aims
Learning outcomes Study programme competences
To manage a business or small organization To know to diagnose both external (opportunities / threats) as the company's internal (strengths and weaknesses). A1
B1
B2
To communicate fluently in their environment and teamwork. To understand the importance of entrepreneurial culture and know the means available to the entrepreneurs. A2
A8
A11
A12
B8
B9
B10
C5
C7
To know coaching issuing reports on specific situation of companies and markets. To Identify as relevant economic information sources and its content A3
A4
A5
A6
A9
B3
B4
C1
C4
To design and implement a marketing plan A4
A5
A6
B5
B6
B7
C6
C8
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