Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Introduction to Marketing
   Contents
Topic Sub-topic
PART I. INTRODUCTION
LESSON 1. MARKETING INTRODUCTION
PART II. STRATEGIC DIAGNOSIS AND MARKET RESEARCH LESSON 2. BUSINESS ENVIRONMENT ANALYSIS AND COMPETITION
LESSON 3. CONSUMER BEHAVIOR
LESSON 4. MARKET SEGMENTATION AND POSITIONING
LESSON 5. MARKET RESEARCH (tutorial job)
LESSON 6. MARKETING STRATEGIES
PART III. MARKETING-MIX VARIABLES LESSON 6. THE ROLE OF MARKETING STRATEGY
LESSON 7. THE PRODUCT AND BRAND
LESSON 8. THE PRICE
LESSON 9. COMMERCIAL DISTRIBUTION
LESSON 10. BUSINESS COMMUNICATION
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