Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Introduction to Marketing
   Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Guest lecture / keynote speech A1 A2 A3 A5 A12 B1 B2 B3 B4 B5 C6 C7 C8 17 51 68
Workbook A6 A8 A11 12 18 30
Oral presentation A4 A9 B6 B7 B8 B9 13 19.5 32.5
Events academic / information B10 C1 C4 C5 5 0 5
Multiple-choice questions A1 0.5 10 10.5
 
Personalized attention 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.
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