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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Introdución ao Marketing |
| Methodologies |
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| Identifying Data | 2015/16 | |||||||||||||
| Subject | Introdución ao Marketing | Code | 611G02015 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Second | Obligatoria | 6 | ||||||||||
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| Methodologies | Description |
| Guest lecture / keynote speech | Explanation of the contents that make up the theoretical framework of matter by oral exposure, led to the use of presentations, through media and with the introduction of issues aimed at students in order to promote their learning. Regular attendance in class will be assessed to the grade for the course. |
| Workbook | A case study will be provided to each group shall solving throughout the academic year. It will monitor the work according to a plan of tutorials. The group will make a presentation at the end of the course and resolve questions put to them about the same (see following methodology) |
| Oral presentation | The working group shall submit at the end of the course the case study and, additionally, should answer the questions that arise that day |
| Events academic / information | Students can assist to conferences, seminars in order to know real market cases. These activities will be organised by the teachers of the area of Marketing. |
| Multiple-choice questions | Multiple choice test individually. Each question answered penalizes the score (a wrong question has a penallty of one third the value of the question -0.17) |
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