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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Introdución ao Marketing |
| Assessment |
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| Identifying Data | 2015/16 | |||||||||||||
| Subject | Introdución ao Marketing | Code | 611G02015 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Second | Obligatoria | 6 | ||||||||||
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| Methodologies | Competencies | Description | Qualification |
| Multiple-choice questions | A1 | Multiple choice test questions (four options). There will be two partial exams along the course. Students will be informed about the data and the content of the exam. These exams will be multiple-choice, fill in blank and/or short questions about the lessons included in each part. First part will include from lesson1 till lesson 5 and the ponderation is 40% and the second from lesson 1 till lesson 9 (ponderation of 60%). Regardless the grade achieved in the case study, if the student cannot reach a minimum score of 5,5 out of 10 -after the weight average of these parts- on each part, the multiple choice test will not count this note and the subject is considered no pass. Questions that are wrong answers will be penalized. The multiple choice test sets a minimum to pass the course. That is, regardless of the grade achieved in the case study, if the student cannot reach a minimum score of 4,5 out of 10 on the multiple choice test will not count this note and the subject is considered no pass. Attendance and participation in class can give an extra calification to the qualification in the examn. |
60 |
| Workbook | A6 A8 A11 | The working group should make a presentation of the Case Study and solve questions/exercise made in class. The posibility to make the deffense will depend on the final number of small working groups. |
40 |
| Assessment comments | |||
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The proposed methodology seeks two main objectives: i) to create incentives for the student to work on a continuous basis along the term, and ii) to promote self-study strategies. With this aim, the student is asked to: As for the final exam, students should take into account the agreements of the Executive Committee of the Faculty of Economics and Business (6th July 2011). Absent qualification. This qualification will be assigned, exclusively, to those students that had participated in evaluation activities with a weighting lower than 20% of the final qualification, independently of the mark obtained in these activities. Final exam. It is forbidden to access the classroom where the exam is held with any machine that allows communication with the outside and/or the saving of information. Evaluation in the July option. The evaluation criteria used in the first option applies also in the July option. Finally, in the case (and just in the case) students are awarded with an extra evaluation option ("avaliación adiantada"), they should take an exam which will be designed to evaluate all competencies and contents of the course. |
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