Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
  Introduction to Marketing
Methodologies Competencies Description Qualification
Multiple-choice questions A1 Multiple choice test exam (provided four options for each question). This multiple choice test does require a minimum or threshold puntuation in order to approve the course. Independently of the final score in the test exam, if the student did not reach the minimun punctuation of 5 out of 10, the course would be considered as not approved.

Class attendance will give an extra 0,5 points punctuation on the final score, provided that the student reaches the threshold of 4,5 point out of 10, as long as the student does not have two absences from theoretical classes, plus two absences in practical classes.
In the case that the student fails the test exam; and in turn, the course is not approved, the final grade would be calculated as the punctuation in the test weighted to the 60%

Workbook A6 A8 A11 The working group should make a presentation of the Case Study and solve questions/exercise made in class.

The posibility to make the deffense will depend on the final number of small working groups.

Assessment comments

In the development of the practical part will be assessed:

  •  Application of theoretical foundations.
  •  Quality of presentation.
  •  Accuracy, clarity of presentation and quality of responses.
  •  Waves used primary and secondary sources. 
  •  Literature review

Evaluation in the July option. The evaluation criteria used in the first option applies also in the July option.

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