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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Introduction to Marketing |
| Assessment |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Introduction to Marketing | Code | 611G02015 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Second | Obligatory | 6 | ||||||||||
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| Methodologies | Competencies | Description | Qualification |
| Multiple-choice questions | A1 | Multiple choice test exam (provided four options for each question). This multiple choice test does require a minimum or threshold puntuation in order to approve the course. Independently of the final score in the test exam, if the student did not reach the minimun punctuation of 5 out of 10, the course would be considered as not approved. In the event that the test is not passed and, therefore, the subject is not passed, the final grade that will appear in the corresponding report will be that achieved in said test and weighted 40%. |
40 |
| Workbook | A6 A8 A11 | Readings and / or Practical Works supported by bibliographic analysis, Complementary Activities and Oral Presentation (60%) All groups must send the teachers the analyzed readings and / or works from the Complementary Activities carried out prior to the exhibition. Regardless of the grade reached in the multiple-choice test, if a minimum score of 5 points out of 10 was not achieved in the Readings / Practical Works, the subject will be considered as not passed. |
60 |
| Assessment comments | |||
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In the development of the practical part will be assessed:
Evaluation in the July option. The evaluation criteria used in the first option applies also in the July option. In addition, if the student does not do the group work in the first opportunity, in the second opportunity they must do an applied individual work on an aspect related to the subject. Evaluation observations 1. Not presented grade: Corresponds to the student, when they only participate in assessment activities that have a weight of less than 20% of the final grade, regardless of the grade achieved. 2. Second opportunity and advanced call: The evaluation criteria are the same for all evaluation opportunities. In the advanced call it is possible to retrieve the points of the continuous evaluation (problem solving, short answer tests, interventions during the master sessions) by means of additional questions to the final objective test. 3. Students with recognition of part-time dedication and academic waiver of attendance exemption: Except for the dates approved by the Faculty Board for the final objective test, for the other tests a specific calendar of compatible dates will be agreed at the beginning of the course with your dedication. 4. On final evaluation conditions: It is prohibited to access the exam room with any device that allows communication with the outside and / or storage of information. 5. Student identification: The student must prove his personality in accordance with current regulations. |
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