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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Investigación de Mercados |
| Planning |
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| Identifying Data | 2016/17 | |||||||||||||
| Subject | Investigación de Mercados | Code | 611G02024 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatoria | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Guest lecture / keynote speech | A1 A2 C5 C6 C7 C8 | 16 | 32 | 48 |
| Case study | A4 A5 A6 A8 A12 C1 | 10 | 50 | 60 |
| Research (Research project) | A3 A4 A5 A6 A8 A9 A11 A12 C8 C4 | 6 | 30 | 36 |
| Long answer / essay questions | A3 A4 A6 | 2 | 0 | 2 |
| Personalized attention | 4 | 0 | 4 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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